#6 Callout Extension
You can show up your USPs or Offers or any special event that your business might going to conduct in that case, you will have to use Callout Ad Extensions to increase the relevancy and chances of getting clicks.
Keep in Mind:
* Device Preference Callouts will be given higher preference compared to standard callouts on Mobile devices.
Similarly, standard callouts will be given higher preference over mobile-optimized callouts on Desktop and Laptop devices.
* If your campaign has only Mobile optimized callouts, it will be shown across all the Mobile, Desktop and Laptop devices.
How to create Callout Ad Extension?
Select the callout extension from the drop down list of ad extensions, click on +New Callout and write a compelling callout text.
The character limit for callout extension is 25 characters.