Digital Marketing Introduction – Let’s begin with understanding of the number of electronic devices that have been used to serve the content online.

Things you need to know about "Digital Marketing" in India

You will be exploring the various topics from the number of internet users and mobile phone subscribers to avoid the mistakes that common businesses will do in digital marketing.

Internet Users and Mobile Phone Subscribers

Before we begin, it is crucial to get to know the stats and figures when it comes to electronic devices through which digital content being published.

  • At present there are around 481 million internet users in India, which is around 35% of the population in India.
  • Internet users are expected to reach 829 million by 2021 in India, which is roughly 59% of the Indian population will use the internet.
  • Digital India, initiative by government of India is providing numerous benefits for Indians with National Optical Fibre Network (NOFN) being one such. One of the main focus of this initiative is to make India digitalized, as in most of the government related matters to be communicated through internet there by increasing the reach and to smoothen the operations.
  • Broadband subscribers are 412.6 million in number as of May, 2018.
  • The number of telephone subscribers in India increased from 1,179.83 million at the end of Feb-18 to 1,206.22 million at the end of Mar-18, thereby showing a monthly growth rate of 2.24%.
mobile phone subscribers in india

Digital Marketing for Entrepreneurs

Let us now try to understand the digital marketing from the business perspective.

Below points would give you a rough idea on how businesses are utilizing the digital marketing for their growth.

  • Most of the businesses have started considering Digital Marketing as one of their main marketing strategy.

  • Businesses have to watch out for the latest trends and technologies to get adopted to the new changes that digital marketing brings.

  • As the marketing has shifted from one-to-many to one-to-one, so the business needs more and more skilled digital marketing professionals who could deliver the desired business results through their Digital marketing knowledge and experience.

  • People have started consuming more and more content, as they say “Content is the King” in Digital Marketing, Businesses are looking for Content Marketers who could deliver the quality and relevant content to the right audience to increase the engagement and conversions for the businesses.

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Local Languages and Digital Marketing

Now the trend has changed a lot, local people have started using smart phones and content being served in their local language.

Let us look into the statistics to give you a brief idea how the digital eco-space has changed the way we consume the content online.

Language wise internet users in india

Digital marketing impact on local languages

  • Indian language can add 205 million new internet users- IAMAI.
  • The findings suggest that age is a significant factor determining the Indic consumption over internet. Survey suggests that 75% of users over 45 years of age in urban India and 85% of users over the age of 45 years in rural India access internet in Indic.

What Is Digital Marketing?

We are at the crux of the content. 

Digital Marketing is been one of the booming industry in India that is helping lot of students to get their dream jobs and industries to grow their businesses online.

Let us look into what and all ways to reach the target audience online through digital marketing.

To answer to your question, what is Digital Marketing?

Digital Marketing is to promote your product/services that involves electronic devices. Digital marketing can not only be done Online, it can also be done through offline marketing approach too (not traditional).

Digital Marketing Categories

There are around 7 broadly classified categories of digital marketing. 

  1. Search Engine Optimization (SEO) – Getting traffic and visibility through unpaid methods.

  2. Search Engine Marketing (SEM) – Getting traffic and visibility through paid methods.

    * Search Marketing – You drive the traffic or increase your visibility through paid (SEM) and unpaid (SEO) methods.


  3. Pay-Per-Click Advertising – You pay for the advertising platforms when someone clicks on your Advert.

  4. Content Marketing – You develop the high quality unique content and promote it to reach the targeted audience as per the goal your business has set.

    Video Marketing is a part of content marketing.

    YouTube is one of the most famous video marketing channel.

  5. Social Media Marketing – Way to promote your business product/services through different social media platforms.

  6. Email Marketing – Create attractive email campaigns that can reach directly to the target audience inboxes to nurture your customers.

  7. Affiliate Marketing – You promote other business product/services through the above mentioned methods to get some % of commission for each sale.

Digital Marketing Spends

At the end of the day, it is the spends and profit that does matter.

Let us look into the digital marketing spends over a period of time, and how businesses are spending crores of rupees in online space.

digital media spends
  • Digital media spend is forecast to increase by 30% in 2018.

  • Video and social will be the main drivers of growth within digital ad spend in 2018.

  • India will reach 84 billion Internet video minutes per month by 2021, which is one hundred and sixty thousand years of video per month, or about thirty two thousand video minutes every second.

  • India being the leading country based on number of facebook users as of April, 2018. There are 270 million people using facebook in India. USA and Indonesia being the second and third countries to have more number of users in Facebook.

  • The ad market in India is forecast to increase by 2.84 billion U.S. dollars between 2015 and 2018; this is the fifth largest ad expenditure growth in the world during this time period.

  • Advertising revenue in India has been expected to reach from 221 billion Rupees from 2008 to 1078.1 billion rupees by 2020.

How does Digital Marketing Work?

Below is one of the digital marketing example with conversions as an objective to bring traffic to your website and convert them into loyal customers.

how digital marketing works

Inbound Marketing v/s  Traditional Marketing (Outbound Marketing)

1. Inbound Marketing

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

inbound marketing works

2. Traditional Marketing

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service. Know more about it’s Advantages and Disadvantages.

Excellent infographic for noobs that help you get to know how inbound marketing is helpful for most of the businesses.

Digital Marketing Opportunities


Let us look into the opportunities in digital marketing for students, freshers, professionals, and entrepreneurs 

  • As more and more businesses are coming online, there is a great demand for digital marketers.

    Digital marketers are helping more online businesses with their online marketing knowledge and experience.

  • Since, it’s becoming very difficult for business to spend the quality time on marketing their product/services online, they are in need of skilled digital marketing professionals.

    So, there is a huge demand for Digital Marketers in India.

  • You can start a freelancing job while doing your own work be it studying as a student, full time job as a professional or as a fresher to get some digital marketing experience.

  • You can earn a passive income through Affiliate Marketing while you are looking out for a new job or as a full time professional who would like to earn an extra income apart from the monthly salary.

Digital Marketing as a Career

digital marketing career

Digital Marketing Skills

digital marketing skills
Digital Marketing for Freshers
eligibility for digital marketing freshers
Digital Marketing for Professionals
eligibility for digital marketing professionals

Digital Marketing for Startups and SMBs

Digital Marketing for startups and small businesses are very important.

Good thing is, most of the startups and small businesses are utilizing the opportunities in digital marketing.

Below are the two useful resources on how startups and SMBs are using digital marketing for their business growth.

Successful Digital Marketing Campaigns


  1. 10 Best Digital Marketing Campaigns
  2. Top 10 Digital Marketing Campaigns from India.

Top 10 mistakes to avoid as a business owner
  1. Too much expectations and spend very less time to achieve the business goals.

    Everything takes time. Be patience with the process.


  2. High quality content creation but no proper promotion of the content.

    Promote the high quality unique content to make it reach to the right audience.


  3. No clarity on the target audience.


    First things first, don’t jump to implementation without understanding your audience properly.


  4. No proper communication between Technical and Marketing teams.


    Both technical and marketing teams should be communicating regularly to smoothen the process and achieve the desired.


  5. Neglecting the SEO and Content Marketing as it is a long term plan.


    Just like a long term investment always gives you a better results.

    Most of the time startups and businesses neglect to spend their quality time on sure shot results that SEO and Content Marketing would give their businesses.

    Don’t look for overnight success if you are planning to be in the game for a long run.


  6. Stereotypic Social Media Marketing.


    If your business is not really required a social media promotion, then don’t go for it just because some other companies are doing it.

    Do it what required for your business.


  7. Not enough Marketing Budget.


    If your business is not well funded, go for organic approach even though it takes time it will give you results, if you don’t have enough money and your expectations are high, it’s difficult to get the desired results in Online Marketing.

    You should invest money to earn money in Business it is as simple as that.


  8. Not measuring the data.


    If you are simply implementing the different digital marketing strategies, it won’t help you achieve your desired results.

    Even though if it so, it might not help you get at the desired CPA.

    You should measure ROI for the actions you take online.


  9. Failing to listen to the target audience, colleagues and to follow the trend.


    Listen to your audience properly, you might not be delivering what they really want sometimes due to poor market research, listen to your colleagues they might be knowledgeable and experienced because they are the one who will be working on your project, don’t follow the old patterns just because it is working for you at the moment, it might collapse the very next moment as the digital marketing is an ever changing environment.


  10. Poor Market Research

    This is the most common overlooked thing, before starting any venture, it’s always advisable to do a thorough market research to understand the demand and deliver the expected supply later through your business services or products.


Language wise internet users in india

Expected number of language wise internet users by 2021

Digital Marketing Commonly Asked Questions

According to wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

It is good to know the digital marketing platforms mentioned above such as

  • Video Marketing
  • SEO – Search Engine Optimization
  • SEM – Search Engine Marketing
  • Content Marketing
  • Data or Web Analytics
  • Understanding the website design and creative thinking
  • Persuasive techniques
  • Tech Savviness
  • Creative skills on design aspect

Digital Marketing Course has in depth concepts and practical guidance on the subject. You can master any skill under digital marketing course.

Digital Marketing Syllabus of our Advanced Digital Marketing Course will give you more information on the same.

Some of the most used digital marketing platforms are mentioned below:

  • HubSpot
  • Marketo
  • Marin
  • Vocus
  • Raven
  • SEMRush
  • Ahrefs
motivational quote 4


If you have any suggestions on the above topics on digital marketing introduction or have some experience and knowledge to share on the above topics. 

Kindly do share with us, as most of the other people do get help from your valuable suggestions. 

Your comments are highly valued and appreciated. Thanks!

~ Vikram C L