LINKEDIN MARKETING
This linkedin marketing post is focused on helping you know:
- The facts and stats about linkedin marketing.
- LinkedIn Basics
- Linkedin Promotion : Organic Ways
- LinkedIn Company Page: How to use for your business
- LinkedIn Advertising and more!
LinkedIn Facts
LinkedIn Basics
The below points about linkedin basics will help you can create an optimized linked account.
Follow the below steps to set the things up on LinkedIn for your Business.
- Register an account in LinkedIn.
- Upload a professional picture.
- You can add the background image using the mentioned platforms earlier : pexel, freepik etc.
- Update the profile details such as Headline, Position, Location, Working Industry, Summary.
- Update your skills so that you can get endorsements from your network.
- You can ask for recommendations and give recommendations in your network.
- Update Language and Accomplishments.
- You can follow some of the industry related companies.
Optimizing LinkedIn Account
The below steps will help you setup an optimized linked account for your business.
You can do all the things listed below using LinkedIn account:
- Upload a media file for better engagement such as Video, Image, your professional certificates etc.
- Create a profile URL for easier communication – You can share it with your network using this URL.
- Updating the website information in your profile from contact information section.
- Create a shareable content using Article option in LinkedIn.
- Join the LinkedIn groups to get help or help others on your industry related topics.
- Follow the other company pages in your industry to know about the latest trends.
LinkedIn Company Pages
How to use for your business?
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Linkedin Company Page Setup
- Go to options and click on create company page.
- Enter the company name and company URL.
- Update the logo and Background Photo for your company page.
- Update the company page information such as Description, Specialties, Year founded, Website, Address, Company Type, and Company Size.
Linkedin Company Page Management
- Publish the high quality, unique content from your company page.
- Select the target audience before posting your content.
- Add images to your post
You can find more information on how to post for targeted audience here, follow these guidelines.
LinkedIn Promotion: Top 10 Free Ways to Increase Followers
The below Linkedin Promotion methods focuses on helping you drive more followers to your linkedin company page organically.
- Optimize the Company Page by setting a custom URL for your company page
- Ensure you and your employees will be using the LinkedIn follow button in their Email Signatures.
- Share valuable content regularly with your target audience
- Engage in Group activities to expand your network and followers
- If you have fans already, you can create your own group
- Ask your followers
- Integrate LinkedIn to your website
- Share more and more video content
- Infographics are also better way to get more engagement
- Request your clients or prospects to follow your company and offer them valuable content for FREE, they will become your loyal customers
LinkedIn Advertising
Follow the below steps to start advertising on LinkedIn.
- Go to this link to get your 50$ coupon: https://business.linkedin.com/marketing-solutions/cx/16/08/b2b-advertising-rc-promo
- Click on Create Ad: https://business.linkedin.com/marketing-solutions/ads
- You can choose anyone ad type mentioned below based on your business objective
- Boost Content
- Personalized Ads to Inbox
- Text Ads
- Fill up the necessary information
- Choose the Bid Type: CPC or CPM
- Schedule your Ad if necessary
- Specify the budget and checkout
- Wait for your Ad to get approved
- Analyze the campaign and optimize it to perform better
LinkedIn Ad Types
Below are the key LinkedIn ad types that will help you reach more potential audience for your business.
You can start with LinkedIn text ads to know the engagement rate for your content.
Usually, LinkedIn email ads are with higher engagement provided you set up a proper target audience and demographics for your business.
LinkedIn Marketing Tools
Nimble – Keep track of your LinkedIn prospects
Dux-Soup – Tag the profile you visit on the LinkedIn and take notes
Leadgrabber Pro – Helps you get the contact information of the LinkedIn users
LinkedIn Sales Navigator – Helps you fetch the user information on LinkedIn
SUGGESTIONS:
If you have any suggestions on the above topics or have some experience and knowledge to share on the above topics.
Kindly do share with us, as most of the other people do get help from your valuable suggestions.
Your comments are highly valued and appreciated. Thanks!
~ Vikram C L